Disney World Commercial

When creating commercials, it is important to gear them towards all audiences. For the hearing-impaired or visually-impaired, there are sound effects or captions one could add in order to help them better understand what is happening in the commercials. 

Walt Disney World Commercial 

What a surprise, I decided to do something Disney related again. Here I decided to take a look at this commercial and see how accessible it is to hearing and visually impaired viewers. 

For the Visually-Impaired 

This commercial does a decent job of being accessible to the visually-impaired audience. They include sound effects such as twinkling, which adds a sense of "magic" and a howling wolf, which portrays the haunted mansion. The commercial also includes a narration, which is beneficial because it explains the purpose of the commercial, which is the year of a million dreams event occurring at Disney parks. However, the commercial also includes a dog barking, which is a scene from the Pirates of the Caribbean ride, as well as birds chirping, like the helping animals in many of the princess movies. Without seeing the visuals, the commercial would be confusing at those points because there is no other audio clue as to why there are animals. I would suggest adding music from the rides, which would help the visually-impaired to understand what the scenes are showing. 

For the Hearing-Impaired 

This commercial is easier to understand for the hearing-impaired audience. Right from the second the commercial begins, you know the commercial is about Disney World because it opens up on Cinderella's castle. It also portrays Disney as a magical place with the glitter, characters from movies and rides, animated animals, as well as the cast members making the park look beautiful for guests. The commercial ends with the Disney website and phone number, which is beneficial for the hearing-impaired because it allows them to know where to go for more information. I would suggest adding subtitles when the man is speaking because what he is saying is important to the overall purpose of the commercial and since the narration is brief, the subtitles would not be overbearing.