Brochures

Brochures 

Brochures are a fantastic and easy way for companies to spread information to the public. The most common place to find brochures is typically in a hotel lobby, where the brochures provide information on nearby attractions. Brochures must be visually appealing so that people are interested in reading them, and they must also contain a brief, yet informative body. 

Brochure Example

The brochure I found for this assignment was in Smith Library, which provides information about the library here at High Point. 

Front 

Back 

 Tri-Fold 

Fonts 
When creating a brochure, there are a few things you need to keep in mind in order to produce a successful outcome. One thing to pay attention to is the fonts you are using. You want to use two fonts at most- one that is more "fancy" that you use as a header or subheader, and one that is "normal" for the body. A fancy font draws the reader's attention, therefore it should be used at a large size such as the heading. A normal font should be used for the body so that it is easy to read, since this is where the main information is coming from. This brochure does a good job of following these guidelines. All of the headings carry the same font throughout, and the body utilizes a very basic font that is easy to read. The headings are very large and in all capitals, therefore it captures the reader's attention and divides the information into clear sections. Everything is very straightforward and neatly designed, which allows this brochure to be successful in spreading information to the public.